Author: wikka01

In an increasingly competitive commercial world, brands are constantly seeking innovative methods to differentiate themselves and enhance customer experience. One such powerful yet often underutilized tool is scent marketing—a sensory branding technique that harnesses the emotional power of scent to influence consumer behavior and reinforce brand identity. Rooted in neuroscience and psychology, scent marketing is no longer a novelty; it has become a proven, strategic component of customer engagement across industries. What Is Scent Marketing? Scent marketing refers to the deliberate use of ambient fragrance to create a specific atmosphere, trigger emotional responses, and reinforce brand memory. Because the human…

In today’s fast-paced, competitive marketplace, brands are continually searching for innovative ways to connect with customers and stand out. Traditional marketing methods—visuals, sounds, and digital ads—are no longer enough to create a lasting impression. This is where scent marketing emerges as a powerful and underutilized strategy. By engaging the most primal of our senses, scent marketing can dramatically enhance customer experience, increase foot traffic, and boost sales, especially in India’s retail stores and bustling food courts. Partnering with a top scent marketing company in India can help businesses tap into this potential, creating unforgettable environments that foster brand loyalty and…