In an industry often accused of prioritizing spectacle over substance, Rei Kawakubo’s Comme des Garcons exists as a defiant counter-narrative—a brand that treats clothing not as adornment but as a dialectic. Since its inception in 1969, the label has operated at the intersection of art, activism, and existential inquiry, challenging the very notion of what fashion can mean. As the world grapples with political upheaval, environmental collapse, and the numbing sameness of algorithmic culture, Kawakubo’s Fall 2025 collections feel less like runway shows and more like urgent dispatches from the frontlines of creativity.
The Avant-Garde as a Language of Resistance
Kawakubo’s work has never been content with mere aesthetics. Her designs are polemics, interrogating power structures, cultural conformity, and the human condition. The Fall 2025 women’s ready-to-wear collection, “Small Can Be Mighty,” exemplifies this ethos. Opening with a procession of models swathed in distorted, oversized menswear fabrics—pinstripes twisted into knots, gray flannel contorted into grotesque silhouettes—the show felt like a direct critique of corporate monotony. These shapes, reminiscent of the “salaryman” uniform, evoked the suffocating rigidity of patriarchal systems. Yet, as the collection unfolded, the harsh lines dissolved into a riot of femininity: blood-red tulle cascading over satin bodices, velvet crinolines ballooning like defiant clouds, and armor-like shoulders softened by delicate lace.
The tension between structure and chaos was deliberate. Kawakubo’s soundtrack—a haunting chorus of Bulgarian folk singers—echoed the resilience of collective labor, a nod to grassroots movements challenging corporate giants. Adrian Joffe, Kawakubo’s husband and CEO of Comme des Garçons, later explained that the collection was a “love letter to small-scale creativity,” embodied by the brand’s Dover Street Market, a retail haven that has championed independent designers for two decades. Here, Kawakubo’s message was clear: true power lies not in scale, but in the audacity to imagine differently.
War, Peace, and the Theater of Absurdity
If the women’s collection was a rebellion against capitalism, the Homme Plus Fall 2025 line, “To Hell With War,” was a visceral scream against militarism. Kawakubo has long used menswear to dissect masculinity, but this season, she weaponized it. Military uniforms—once symbols of order—were subverted into chaotic hybrids: olive drab jackets sprouted floral linings, combat boots curled upward like clowns’ shoes, and army helmets dripped with satin turbans. Models with braided hair and smudged eyeliner stalked the runway to Nina Simone’s “Wild Is the Wind,” their outfits a collision of aggression and tenderness.https://itscracked.com/
The collection’s genius lay in its contradictions. Raw, unfinished seams evoked the brutality of conflict, while pastel woolens and jacquard florals whispered of fragile hope. A trench coat, sliced open to reveal a quilted interior of peace-sign patches, became a metaphor for vulnerability beneath armor. Kawakubo, who rarely grants interviews, let the clothes speak: war is not just violence—it is absurdity, a senseless rupture of humanity.https://comme-des-garcon.com/
Spring 2025: Dancing on the Edge of Collapse
Earlier in the year, Kawakubo’s Spring 2025 collection, “Uncertain Future,” grappled with global instability. The show opened with models encased in fiberglass-like white shells, their bodies constrained by rigid, architectural forms resembling ancient relics. As the procession continued, these carapaces cracked open, revealing garments that oscillated between protection and suffocation: puffer gowns inflated like life rafts, metal mesh veils swaddling faces, and sleeves so voluminous they seemed to swallow the wearer.
Hidden within folds and seams were fragments of protest slogans: “Protect Our…,” “No More…,”—phrases deliberately truncated, as if censored. Kawakubo’s commentary was oblique but unmistakable: in an era of climate crisis, political fracturing, and algorithmic alienation, the future is a precarious dance between resilience and collapse. Yet, even in this bleakness, there was beauty. A finale of quilted silk jacquard dresses, their surfaces shimmering like shattered glass, suggested that fragility itself could be a form of strength.https://itscracked.com/
